Friday, January 13, 2012

Messina: Obama Campaign Fundraising targets young adults



Barack ObamaOFA Campaign manager Jim Messina said that the Obama campaign isn't taking money from Washington lobbyists or super PACs. There is a super PAC, called Priorities USA Action, that was founded by two former Obama White House staffers that is supporting the president's re-election bid.

Messina boasted that the president's grassroots support remains strong, with more than 1.3 million donors. The average donation size in the fourth quarter was $55.

"The biggest difference between 2008 and 2012 from a fundraising perspective is that some supporters have begun to think that somehow other people are going to take care of things and it will be fine," Messina said in the email to supporters. "But there's no secret strategy that we can count on. There is no cavalry. There's only you."

The Obama team sent its email the day after the president attended a series of fundraisers. The first Wednesday night event took place at the University of Illinois at Chicago. General admission tickets for the event cost $100 while a limited number of tickets were available starting at $44 for the campaign's Gen44 initiative, which targets young adults.

In his video message, Messina said the enthusiasm the campaign has seen "is in stark contrast to what we've seen on the other side where recent polls and studies show a dropping enthusiasm among Republican primary voters as they get to know their field."

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